In February 2018, Michelin star chef Carlo Cracco’s new restaurant opened in Milan. “Cracco” is a cafeteria, a restaurant, a cellar and a luxurious event location – all in one place. Its corporate identity reflects the exclusivity of the place and the complexity of the project. The common thread of all the printed matters is gold, which is laminate on selected papers – even dyed for the occasion – and combined with a palette of iridescent colors. The concept of the menu has been exploded reaching an almost performative dimension, with each menu placed in an envelope and pulled out with a very striking stage effect.
Role: Art DirectionDesigned for Apart Collective, 2018
